An Introduction to Market Access and Economic Evaluations

Date : 11/05/2016
Time: 10:00h - 15:00h
Location: Parque Tecnológico de la Salud de Granada, Av. del Conocimiento, s/n, 18016 Granada
City : Granada
Inscription : Register now


When speaking about the Spanish healthcare environment, the complex process of introducing a new medical device or an innovative drug into the Spanish market is becoming of great importance. Therefore, it is necessary that those who are involved in the development and introduction of those health technologies are knowledgeable about:

  • How to access the Spanish market; the different levels of decision-making and who are the regulatory bodies that influence the approval and introduction of a new medical devices or drugs.
  • The new negotiation techniques for the innovative price and reimbursement agreements that can accelerate Spanish market access.
  • How to use health economic tools in the introduction of new products in the Spanish Health System.

Parque Tecnológico de la Salud (PTS) Granada and Insights in life Sciences (ilS) co-organize this training course in order to provide practical advice and detailed information about the complex Spanish market access process for new medical devices and drugs.

This course aims to share the latest innovative agreements in drug pricing and reimbursement, as well as the health economics tools that can be valuable during the introduction and launch of medical devices into the Spanish market.


The training course is going to be delivered by Spanish top-notch representatives, professionals, and teachers from the areas of Market Access and Health Economics:

Dr. Pepi Hurtado, Partner in ilS

Dr. Pepi Hurtado has extensive experience in the pharmaceutical and biotechnology industry at global and national levels. She worked as senior consultant at IMS Health and as an independent consultant at her own company (DelScience). Prior to becoming a consultant, she had experience as a researcher both in academia and pharmaceutical industry. Additionally. Dr. Hurtado has a broad training in scientific fields, holds an MSc in Pharmacy (Universitat de Barcelona) and a Ph.D. in Pharmaceutical Technology (University of London).

Dr. Itziar Escudero, Partner in ilS

Dr. Itziar Escudero has extensive experience in entrepreneurship, business development and strategic consulting in the pharmaceutical, biotech and medical device industries, both at national and international level. She worked for international firms such as Ernst & Young and PwC. Dr. Escudero holds an M.B.A. degree from the University of California, a Ph.D. in Biochemistry and Molecular Biology from the Universitat de Barcelona, and a Masters in Chemical Sciences with a specialization in Biochemistry from Universidad Autónoma de Madrid.

Dr. Carme Pinyol, Pricing and Reimbursement and Market Access Senior Expert

Dr. Pinyol is graduated from Universitat Autònoma de Barcelona (UAB) with a degree in Medicine and Surgery and a Postgraduate in Medicine for the Pharmaceutical Industry, a Postgraduate degree in Statistical Techniques for the Life Sciences and a Postgraduate degree in clinical trial design for the life sciences. She holds a Master degree in Health Economics and Pharmacoeconomics from Universitat Pompeu Fabra (UPF), a Master degree in Social Healthcare from University of Castilla-La Mancha, an Executive Programme at ESADE, and currently she is completing her Ph.D. in Health Economics.

Dr. Pinyol, Founder and Director of INNOVA - Strategic consulting, worked for 23 years in different areas of the pharmaceutical industry (sales, training, marketing, discount medical economics, health, price and market access) and held various management positions. She was the Director of Pricing and Health Economics for two years in a multinational consultancy.

Dr. Miguel Ángel Calleja, Chairman of Spanish Society of Hospital Pharmacists (SEFH)

Dr. Calleja is the Chairman of Spanish Society of Hospital Pharmacists (SEFH). He has a Ph.D. in Pharmacy from Universidad de Granada and holds an MSc in Pharmaceutical Care, Health Care Services Management and Pharmacy Services Management from different top Spanish universities. Additionally, he is an associate professor from Universidad de Granada and collaborates in teaching in the Escuela Andaluza de Salud Pública. Andalusian school of health public

Dr. Calleja has over 15 years experience as hospital pharmacist manager in the most representatives hospitals in Andalusia. 


10:00 – 10:30



10:30 – 10:45

Welcome the attendees

PTS Granada and ilS

10:45 – 11:15

Introduction to Market Access and Health Economics

Itziar Escudero, Partner at ilS

11:15 – 12:00

Organization of the Spanish National Health System

Dr. Pepi Hurtado, Partner at ilS

12:00 – 12:30

Coffee Break

12:30 – 13:30

Budget Impact models and Innovative Agreements

Dr. Carme Pinyol, Founder and director of INNOVA-strategic consulting

13:30 – 14:30

Types of Economic Evaluations  as Market Access tools

Dr. Carme Pinyol, Founder and director of INNOVA-strategic consulting

14:30 – 15:00

Closing Speech

Dr. Miguel Ángel Calleja, Chairman of Spanish Society of Hospital Pharmacists (SEFH)

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